7+ Effective Sales Letter Samples

When you run a business, your ultimate objective is to make profits. For that purpose, you need prospects that can be turned into your potential and regular clients or customers. Reaching out to different people to make them your potential customers or clients is a key to the success of a business. One of the ways to reach out to different prospects is through sales letters. Different formal and effective sales letter samples are provided in this article but first of all, let’s know briefly what a sales letter actually is.

What is a Sales Letter?

A sales letter is a business document that is written with a pitch to tempt different people or prospects to use the products or services provided by your business. A sales letter sample must be drafted in such a way so that it includes all the necessary details that help the reader to buy a product or service.

The main objective of a sales letter sample is to show a customer how the services or products of your business will be beneficial for them. A sales letter is a key way to approach the consumers directly. When your target audience realizes that your product or service meets their requirement, then it increases the chances of them becoming your potential and regular customers. That is why it really is an art to write a business sales letter.

In this article, you can get 7+ different sales letter samples for different business purposes. Download them for free and use them as all of them can be edited according to your needs. So don’t forget to check out the given below sales letter formats.

Sales Letter Samples are Provided Below

Sample Sales Letter Format

From:
______________(Name of the writer and company with address)
_______________
________________

To:
___________ (Name, designation and company of recipient)
____________
____________

Date ____________

Dear Sir/Madam,

It is my pleasure to introduce our ___________________ (introduce your company). We are in the business ___________________________________ (mention your business field and years of experience). We are glad to inform you about the good quality and the good reputation that we enjoy in the market. It will be our pleasure to provide you the products that meet your needs at reasonable prices.

On [mention the date], we are launching ____________________(introduce new product and quote the price). It carries_________________( mention the features). You will get the best deal in the market with us.

For further details and demonstrations, please feel free to contact our customer relationship manager at _________ (email address or phone number). Looking forward to a positive response from your side.

Thanking You.

Sincerely,
__________(name of the sender and his company)

New Product Sales Letter Sample

To,

[Name of Recipient] [Address of Recipient]

Date:

Subject: New Product Sales Letter

Dear Mr./Mrs. [name of the Recipient],

I am writing this letter to introduce to you our new software [mention product Name and Type]. It is a very user-friendly and smart product designed with the use of the latest technology and to reduce the workload. This [product Name] is in the market for the last [mention period] years/months, and we have got positive feedback from many of our customers. We will feel glad to help you in making your task a lot easier and that also on a reduction in your operational cost.

I will be proud to introduce you to the features of the [product Name] and would like to give you a demonstration of the product. This tool will be a real help to run your work effectively and efficiently. We expect a positive response from your side.

For further details or queries, feel free to contact me through the given below contact details.

Yours Sincerely,

[Sender Name] [Sender Signature] [Sender Designation] [Sender Contact Details]

Selling Incentives Sales Letter

To,

[Name of Recipient] [Designation of Recipient] [Recipient’s Company Name]

Date:

Subject: Selling Incentives Sales Letter

Dear Mr./Mrs. [name of the Recipient],

Being in business with a reputable organization such as yours is a great pleasure. Undoubtedly, you are one of the best manufacturers of air conditioners. Your company never compromises on the high quality of the product and provides excellent customer service.

I am writing this letter to introduce you to our latest D.C Inverter Air Conditioner that we developed using the finest quality of the copper and best quality of silicon inverter circuit boards. Our air conditioner is very cost-effective and furthermore, it saves 50% of electricity consumption as compared to the standard air conditioner. As the product has been introduced recently, we are offering an incentive discount of 40% on it.

For further details or queries, feel free to contact me through the given below contact details.

Yours Sincerely,

[Sender Name] [Sender Signature] [Sender Designation] [Sender Contact Details]

Thank You Sales Letter Template

To,

[Name of Recipient] [Address of Recipient]

Date:

Subject: Thank You Sales Letter

Dear Mr./Mrs. [name of the Recipient],

I am gladly writing this letter to thank you for choosing our company for the purchase of [mention the Product Name]. At [mention Company name], it is always our utmost priority to design and upgrades our products so as to satisfy the needs and requirements of our customers.

We take pride in having customers like you and it is always our pleasure to serve people like you. In case of any problem, you can contact our 24/7 customer support desk.

For further details or queries, feel free to contact me through the given below contact details.

Yours Sincerely,

[Sender Name] [Sender Signature] [Sender Designation] [Sender Contact Details]

6 Pro Tips for Writing an Effective Sales Letter Sample

Sales letter samples and templates that are being provided in this article can save you a lot of time and effort. However, if you still want to know how to write an effective sales letter sample, then make sure to keep in mind the given below useful pro tips:

Headline

One of the most important things to keep in mind while writing a sales letter is to begin the letter by writing a catchy headline. Your headline is the start of your sales letter and in case of such a letter, it must be written in such a way so that it can easily grab the reader’s attention.

The Hook

By hook, it means that you should tell and convince your potential customer what is actually the product or service that you are offering and how it will meet their requirements. This will make your prospects or customers more connected to you. When you will explain how your products or services will be beneficial to your customers, they will definitely be showing more interest and get more attracted to your offers.

Organizing the Information

Whatever information you provide to your prospects or readers through your sales letter sample, make sure to organize it properly. For that purpose, it is considered a good practice to include all the relevant details and information of your products or services in a proper bulleted list.

Keeping the Reader in Mind

While writing a sales letter, it is quite important to keep your reader in mind. Make sure that you write the sales letter in such a way so that it can easily make the reader understand what is in it for them.

Testimonials

The use of testimonials or statistical information makes your sales letter more attractive and effective. Make sure to include the relevant testimonials in your letter so that the readers can easily see the valuable information that helps you to sell your products or services.

Call to Action

Don’t forget to provide a proper “call to action” to your readers. Keep in mind that your ultimate objective to write a sales letter is to turn your prospect or reader into a potential client or customer. You need the reader to act on your offer or to buy the product or service that you are offering to them. So for that purpose, including a “call to action” in your sales letter sample is an important thing to do.

Sales Letter Example for Magazine Subscription

To,

[Name of Recipient] [Address of Recipient]

Date:

Subject: Sales Letter Example for Magazine Subscription

Dear Mr./Mrs. [name of the Recipient],

It is always a great pleasure to write to our best customers such as yourself. You have always been a loyal subscriber of our magazines for [mention Period] years. We are more than happy to introduce our incredible offers firstly to customers like you. We have launched our new magazine “[mention Magazine name]” last week. It raises questions against several social dilemmas and issues of society. It is a monthly magazine which publishes on the first of the month.

The magazine will be of great help to your university students. Analysts, thinkers, social science experts, counselors, influencers, and educators contribute to the magazine. The main area of focus is social issues, social and cultural conflicts, trends, etc. Students from university departments can also submit their articles for the magazine and get paid.

We are giving a special offer for loyal customers like you. You can get a yearly subscription at only [mention Amount], whereas, for the general public, it is [mention Amount]. Please find with this letter the first month’s brand new issue of the [mention Magazine name] for free.

For further details or queries, feel free to contact me through the given below contact details.

Yours Sincerely,

[Sender Name] [Sender Signature] [Sender Designation] [Sender Contact Details]

Sample Sales Letter Example

[Company Name]

Date:

Address:

Dear Mr./Mrs. [name of the Recipient],

We have the perfect cleaning device for you, providing you with comfort along with cleanliness. Without a sound and with an aqua filter installed in it, the Sahara Vacuum is a family-compatible vacuum. The Sahara Vacuum saves all the dirt in the bag installed in the machine. When the bag is full, red light lights up with a beep sound to alert you so that the bag does not overflow. The filter installed will save the dust from polluting the environment and you can safely clean without any problem.

With today’s economic situation, you want to save money for a lot of things that you wish to buy. You can now save up to 30% on every purchase of Sahara Vacuums. We work very hard to bring you the best quality and a brand-name product at the best price possible.

We are also providing incentives to our first 100 customers. You can win guaranteed, exciting prizes like an iPhone 5, a Samsung Galaxy 5, a 5 day trip to Turkey, and a lot more. So come first, come all, and grab your chance to get lucky and win! We are enclosing a brochure along with a letter and giving you an opportunity to become a member of Sahara Vacuum. Every member will get a 20% discount on our product. Join us today by calling 2-949-345-354, sign up on our website or visit our local stores at:

[Address Line 1] [Address Line 2] [Address Line 3]

We hope to see you soon in our store!

Sincerely,
[Sender Name] [Designation]

Travel and Hotels Sales Letter

To,

[Name of Recipient] [Address of Recipient]

Date:

Subject: Travel and Hotels Sales Letter

Dear Mr./Mrs. [name of the Recipient],

We realize that for relaxation and comfort, there is no place on earth like home.

But here at [mention Hotel name], we always try to provide our customers with a home-like environment and facilities. We make sure that we entertain our guests with the best quality services.

Our hotel has won several different awards and many government officials and big business tycoons often become our guests. Nowadays, we are offering a special Summer discount at our hotel that you can avail of. So the next time you are on a business trip, make sure to be our guest and enjoy our facilities.

For further details or queries, feel free to contact me through the given below contact details.

Yours Sincerely,

[Sender Name] [Sender Signature] [Sender Designation] [Sender Contact Details]

Sales Letter Example for a Clothing Brand

To,

[Name of Recipient] [Address of Recipient]

Date:

Subject: Sales Letter Example for a Clothing Brand

Dear Mr./Mrs. [name of the Recipient],

It is sure that you must have heard about our clothing brand and business, [name of Business Brand]. Our brand has been featured in many international business magazines. We are in the industry for [mention period] years and are known for our innovation and quality.

It will be best if you come to our store and try something on from our amazing collection. I am sure that you will definitely love our collection. Our latest spring lot has an amazing collection of tees, tops, skirts, and dresses. You’ll surely find something suitable for you.

Our prices are more than fair, but we have provided extra discounts for our first-time customers. Please make sure to use the discount coupons before the expiry and visit our store.

Quality is guaranteed, and if you are not satisfied, you can return the item within a week. Don’t forget to use the coupons before [mention Date].

For further details or queries, feel free to contact me through the given below contact details.

Yours Sincerely,

[Sender Name] [Sender Signature] [Sender Designation] [Sender Contact Details]